What is Graphic Design?

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

When you think of graphic design, do you think of artistic advertisements? Eye-grabbing graphics on websites? Stunningly arranged spreads in magazines? While these examples certainly fit under the graphic design definition, the term encompasses a lot: posters, infographics, book covers, product labels, logos, business cards, signs, website layouts, mobile apps, software interfaces—the list goes on.

So what is graphic design, exactly? Listing these graphic design examples is a good start, but it doesn’t paint the full picture.

Graphic design can be used by companies to promote and sell products through advertising, by websites to convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, among other things.

It’s also important to remember that although many graphic design projects have commercial purposes like advertisements and logos, it is also used in other contexts and graphic design work is often created purely as a means for artistic expression.

Graphic design basics

To better understand the meaning of graphic design, it is important to be aware of the elements and principles that make up design. Elements are used in conjunction or opposition with each other to create visually striking and impactful designs.

These graphic design elements include:

• Color
• Form
• Line
• Shape
• Size
• Space
• Texture

Graphic designers also adhere to the principles of design, which are essentially a set of guidelines that help a design achieve effective composition. These basic principles aid in creating balance and stability for the piece of work.

Common graphic design jobs

With technological advancements introducing new types of graphic design, there has also been an emergence of new graphic design jobs. This evolution has changed the entire landscape of careers in this field.

Employment of graphic designers in computer systems design services is projected to grow by 24 percent through 2028. Much of this demand is spurred by business’ and organizations’ increased need for digital graphics and imagery as they aim to increase their digital presence.

Do you want to learn Graphic Design?

Then you are in the right place! At Kitian Training Hub we provide a free basic training course on Graphic Design. All you need to do is visit our office address at Juwera Mall, 16 Ekotedo Iya Olobe Street, Dugbe, Ibadan, Oyo State, Nigeria or call +234 818 240 0606 and you will be told how to enroll, it's that simple.